With 54% of the Philippine population falling in the 0-24 age bracket, it is very clear that youth is the majority. This means that digital natives now compose more than half of the population. With a fertility rate above the replacement rate at 3.0 births per female in the Philippines, it is safe to say that this is a situation that will not be changing for a very long time.
For the younger consumer population of digital natives, their facility in the use of technology and connectedness ensures that the internet is definitely the biggest point of contact. Unlike the previous generations of digital immigrants who still maintain some degree of distrust, the younger groups are more comfortable with doing everything online: connecting with their peers, learning, finding things, falling in love, doing business, buying, selling and more.
Connectedness also allows this generation more access to information. They are quickly made aware of issues affecting them and their country, which makes them the best vectors for advocacies and issues awareness. Connectedness, plus the passion of youth is why advocacies that have hardly gained headway in previous decades are now rapidly gaining ground now.
