The first Summer Metro Manila Film Festival (MMFF) Parade of Stars in rolls out in Quezon City on Sunday, with the Metropolitan Manila Development Authority (MMDA) and the local government deploying more than 1,900 personnel to manage traffic and ensure public safety during the event.
The parade, set to kick off at 4 p.m. in Villa Beatriz, features eightfloats of this year’s lineup of participating movies, namely, Apag; Singlebells; About Us But Not About Us; Kahit Maputi Na Ang Buhok Ko; Unravel: A Swiss Side Love Story; Here Comes The Groom; Yung Libro Sa Napanuod Ko; and Love You Long Time.
Two outer lanes from Villa Beatriz to North Zuzuarregui will serve as the staging area for the floats.
The parade, which will negotiate five kilometers, will then proceed to Quezon Memorial Circle through Commonwealth Avenue. The main event will take place at Liwasang Aurora.
“The MMDA will dispatch a total of 780 personnel who will manage traffic and ensure the safety of the parade’s attendees,” said MMDA chief and MMFF concurrent chairman Romando Artes.
For its part, the city government, which will serve as the host of the parade, will deploy a total of 1,202 personnel on the day of the parade to augment the MMDA’s manpower.
Meanwhile, the MMDA and the Film Development Council of the Philippines (FDCP), under the leadership of its chairman Tirso Cruz III, signed an agreement for the partnership grant of P300,000 for each Summer MMFF film entry. The funding will help in marketing through the FDCP’s CreatePH Films.
Artes encouraged the public to watch the parade in support of the first-ever Summer MMFF.