Malacañang Palace on Sunday morning announced that the very first “Kadiwa ng Pangulo” outlet in the Bicol region has so far generated around P1.21 million in sales.
In a press release, the Presidential Communications Office (PCO) said that the Kadiwa stalls inaugurated in Pili, Camarines Sur generated sales of P431,162 on the first day and P780,912 on the second day.
“More Filipino sellers and consumers are enjoying the benefits of the Kadiwa ng Pangulo program of President Ferdinand Marcos Jr.’s administration as the outlet launched in Pili, Camarines Sur has generated around P1.2 million in sales,” the PCO said.
The Marcos administration has so far launched more than 500 Kadiwa ng Pangulo outlets nationwide. The PCO likewise announced that the Kadiwa ng Pangulo in Cebu City posted a total sale of P931,329.
Earlier this month, Mr. Marcos led the launch of a special Kadiwa ng Pangulo outlet dubbed “KNP Para sa Manggagawa” at the Trade Union Congress of the Philippines head office in Quezon City.
The program is part of the continuing expansion of the Kadiwa centers nationwide aimed at giving a platform for Filipino farmers, fisherfolk and micro, small and medium enterprises (MSMEs) to generate more income through direct farm-to-consumer trade.
President Marcos has repeatedly vowed to prioritize providing consumers with cheap basic goods amid the rising inflation in the country.
He said the current government thrust is to assist MSMEs to recover from the impact of the COVID-19 pandemic. At the Kadiwa ng Pangulo, consumers can buy rice at P25 per kg as well as other agricultural products.
Launched in November last year, the Kadiwa ng Pangulo pop-up stores remove middlemen in the movement of agricultural products from farms to consumers, allowing food and agricultural products to be sold at cheaper prices.
This project is an initiative of the Office of the President and led by the Department of Agriculture (DA), which is headed by President Marcos as its concurrent Secretary.