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Color of year 2020 reassures—experts

Classic Blue, a shade reminiscent of the sky at dusk, has been announced by the Carlstadt, New Jersey, USA-based Pantone Color Institute its 2020 Color of the Year.

Color of year 2020 reassures—experts

“It’s a color that anticipates what’s going to happen next,” said Laurie Pressman, the vice president of the Pantone Color Institute, which selects the Color of the Year.

“What’s the future going to bring as we move into the evening hours?”

Since 2000, the Pantone Color Institute has declared a particular color “Color of the Year.” 

The results of the meeting are published in Pantone View, which fashion designers, florists, and many other consumer-oriented companies purchase to help guide their designs and planning for future products. 

The Pantone Color Institute helps companies make informed decisions about color for their brands or products. 

Whether it is color trend forecasting, brand color development, custom color solutions, or product palette selection, the Pantone Color Institute can guide people through the development of a color strategy that fits their company’s unique needs. 

The Pantone Color Institute said it recognized similar feelings of instability gripping the world today, from the United States to the United Kingdom, Hong Kong, Syria and across the globe. 

It settled on a shade that offers the reassurance, confidence, and connection that people may be searching for in an uncertain global milieu.

Pantone has named a color of the year for more than two decades. 

In 1963, the company created the Pantone Matching System, a proprietary system used in a variety of industries such as printing, graphic design, and fashion design to manage colors.

Topics: Classic Blue , Pantone Color Institute , 2020 Color of the Year , Laurie Pressma
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