Legacy carrier Philippine Airlines received another honor after its sister airline, PAL Express, was recognized as among Asia’s Top 100 Employers.
PAL Express bagged the latest recognition during the 10th Asia’s Best Employer Brand Awards ceremony at the Pan Pacific Hotel in Singapore, PAL spokesperson Cielo Villaluna said.
Villaluna said PAL Express was recognized for its efforts to promote employee welfare and engagement through social media, simplify employment processes with the use of automation, nurture talents through career development programs and boost talent acquisition to become a top-of-mind employer choice.
The award-winning Filipino airline employs an all-Filipino workforce of 1,432 personnel and operates a high-technology fleet of Airbus and De Havilland aircraft for the domestic flight network of flag carrier Philippine Airlines.
Asia’s Best Employer Branding Awards, hosted by the Employer Branding Institute-India, is given annually to top performing companies that adopt the best practices in Employer Branding, Talent Management, Talent Development and Talent Innovation.
The prestigious international awards program is conducted in cooperation with the World Federation of Human Resources Professionals, Chief Marketing Officer Asia, Chief Human Resources Officer Asia.
Last August, PAL Express was also included in the Philippines Best Employer Brand Awards by the same award-giving body, citing the airline’s successful efforts to combine vision with action in the execution of HR strategy by cultivating competencies vital for a “future-ready” company and initiating effective employee benefits and engagement programs.
Earlier this month, the US-based Airline Passenger Experience Association (APEX) gave Philippine Airlines another 4-Star Major Regional Airline rating award.
The airline ratings were created based on neutral, third-party passenger feedback and insights gathered through APEX’s partnership with TripIt® from Concur®, the world’s highest-rated travel-organizing app.
APEX chief executive officer Joe Leader said more than 1.4 million flights were rated by passengers across nearly 600 airlines from around the world. Last year, APEX also gave PAL the same rating during a special ceremony held in Boston.