In her long years in showbusiness, Anne Curtis has learned that there is more to being a celebrity and that being a hero transcends the brief hours of a noon-time show.
This knowledge of the world outside the limelight led to her stint as the Unicef Celebrity Advocate for Children that began in 2014.
On September 4, she joined around 7,000 Unicef supporters and 45 children with disabilities in the Heroes for Children Run at the SM Mall of Asia grounds to raise funds for the UN organization’s First 1000 Days program that gives disadvantaged children a better start of life. The fun run also coincided with Unicef’s 70th anniversary.
“There is more than one way to become a hero for children,” said Anne. “I am overwhelmed with the number of supporters who joined this year, many more than the over 3,000 runners last year. It really is amazing to know that so many people are willing to work out for a good cause. In behalf of my Unicef family we want to thank you for all your love and support.”
Fans who wanted to help raise funds but could not run physically were allowed to donate through the website simplygiving.com.
The First 1000 Days program of Unicef focuses on prenatal and early childhood interventions to end malnutrition among thousands of children in the country. Last year’s heroes helped raise P3 million to fatten undernourished children.
For the program’s stretch this year, runners enjoyed a live social media wall where they saw their posts real-time. Games and prizes were also offered in sponsor booths, while finishers got to take photos with life-size standees of Anne and Coach Rio dela Cruz.
“I’d like to congratulate Anne for a job well done, for organizing a bigger run this year. All the funds raised will provide the most disadvantaged children with crucial health and nutrition support,” said Lotta Sylwander, Unicef country representative.
“Unicef believes every child should have a fair chance at life,” Sylwander added.
In the Philippines, one out of three children under the age of five suffers from chronic malnutrition, whose effects on victims can be permanent, irreversible and even fatal after the age of two. The program helps them grow up into healthy, productive adults who can help underfed children like them.
“We are grateful for Anne’s dedication and significant contributions in raising awareness and funds for children in need. Anne’s power lies in her sincerity and genuine passion in everything she does. Through her support, we will continue to make a huge difference for children in need,” Sylwander said.