President Ferdinand Marcos Jr. emphasized the challenge of restoring the Pasig River into its former pristine state, as it entered phase 3 of ongoing rehabilitation on Thursday, February 27.
“Our mission is simple but it is difficult: to bring back the river to its pristine state and make it a vibrant waterway once again for life, for culture, and for mobility,” the President said in his speech. Also present at the event was his wife, First Lady Louise Araneta-Marcos, who oversees the project.
The Inter-Agency Council for the Pasig River Urban Development leads the initiative dubbed ‘Pasig Bigyang Buhay Muli’ (named after his PBBM initials). The council involves the following executive departments:
- Department of Human Settlements and Urban Development (DHSUD) as lead agency
- Metropolitan Manila Development Authority (MMDA)
- Department of Tourism (DOT)
- Intramuros Administration
- City of Manila and other private stakeholders
Mr. Marcos noted that the newly developed Pasig River Esplanade has gained popularity, particularly among younger generations. He was referring to an open section of the river, which stretches from Jones Bridge to near the end of the Manila Post Office.

“I was happy and a little surprised to know that the Esplanade has become an instant hit among our Gen Zs and some Gen Alphas who use it as a backdrop for IG stories and for TikTok,” he said in Intramuros, Manila.
Phase 3 of the project aims to transform Plaza Mexico into a pedestrian-friendly hub by creating a 2,000-square-meter open space, closing a previously divided road. The expansion will provide a safer and more scenic area for public events, according to the President.
“This will create a safer, more beautiful, and expansive area for public events, for gatherings, and for leisurely walks. More than a development project, it symbolizes unity— honoring our past while embracing progress,” Mr. Marcos said.
PBBM Phase 1, inaugurated last year, is a 500-meter esplanade showcase area behind the Manila Central Post Office. Phase 2, the extended esplanade showcase area towards Plaza Mexico in Intramuros, was launched in June 2024.
Phase 3, or the West Showcase Area, connects Fort Santiago and the existing Pasig River Esplanade, featuring the beautification of Plaza Mexico, the construction of the Maestranza boardwalk, and the rehabilitation of Fort Santiago.