PRESIDENT Marcos made a special appearance in a newly released campaign advertisement endorsing his administration’s senatorial candidates.
The ad, which debuted on social media, showcases a mix of veteran and neophyte candidates rallying behind the administration’s senatorial ticket called “Alyansa para sa Bagong Pilipinas”.
The alliance is composed of the Partido Federal ng Pilipinas, Lakas-Christian Muslim Democrats, the Nationalist People’s Coalition, the Nacionalista Party, and the National Unity Party.
The administration’s senatorial slate consisted of former Interior and Local Government Secretary Benhur Abalos, Makati Mayor Abigail Binay, reelectionist senators Pia Cayetano, Ramon Revilla Jr., Francis Tolentino, and Lito Lapid, and former senators Panfilo Lacson and boxing icon Manny Pacquiao, former Senate President Tito Sotto, ACT-CIS Rep. Erwin Tulfo, and Las Piñas Rep. Camille Villar.
However, presidential sister and Senator Imee Marcos is missing in the ‘Alyansa’ ad.
Imee is also gunning for a Senatorial seat in the upcoming 2025 midterm polls, but withdrew from the administration-led coalition amid the ongoing feud between his brother and Vice President Sara Duterte.
Representatives from various sectors also appear in the video, signalling broad support for what the campaign calls the “kabisig sa Senado” (partner in Senate).
Set to an upbeat jingle, the ad promotes unity and progress. “Forward foreword together, sama-sama forward together” as the campaign song goes.
“Lumipas na ang gabi ng lagim, sama-sama tuloy tuloy na ang ating pagbangon (The night of terror has passed, together we will continue our rise),” the ad stated.
“Lalong bibilis at lalong gaganda ang ating pagbangon kasama ang ating kabisig sa Senado (Our rise will be faster and more beautiful together with our colleagues in the Senate),” it added.
The campaign period for national candidates begins on February 11.