What’s in a name?
Senate Majority Leader Francis Tolentino has called on the Department of Trade and Industry (DTI) to address what he described as “unappealing” trade names of certain vape products in the Philippines.
During the plenary debates on the proposed DTI budget for 2025 last Monday, Tolentino highlighted that some vape product names don’t fit Philippine culture.
“I’ve heard vape names that probably would not be conducive, especially to the youth, like ‘demon vapes,’” said Tolentino. “I’m sure, in the array of vape product names in the market, there still are some that might not appeal to the ears of our consumers, and to our culture.”
In response, Senator Mark Villar, sponsor of the DTI budget, stated that the agency will review its policies to find an appropriate response to this concern.
An electronic cigarette, or vape, is a device that simulates tobacco smoking, consisting of an atomizer, a battery, and a cartridge or tank.
