Responsible journalism is key to TV5’s CSR
Taking the lead in responsible journalism, TV5 once again made a name in the Philippine broadcasting industry by showcasing a program that provides immediate response and medical assistance in life-threatening incidents and dangerous situations. Launched in 2011,Rescue5— a brainchild of TV5 News and Information Department (News5)—makes itself readily available with unflagging resolve in operations that involve prevention of injury during accidents, using the power of media and emergency response unit. Reporters, staff, and crew have undergone rigorous discipline and training to get themselves prepared for their new roles as licensed Emergency Medical Technicians (EMT).
After bagging a prestigious Award of Excellence in the 11th Philippine Quill Awards, the team proved that media could set the breakthrough in mass communication, being one of the few broadcasting outfits cited in CNN’s News Xchange Conference, held in Barcelona, Spain on November 2012. Taken from the words of the supervising producer of the CNN Freedom Project, Lisa Cohen, speaking about Cause Journalism as a tool in making a difference, “There are not many TV news organizations that have made a sustained, long-term commitment to a cause in the way that CNN and TV5 have. In fact, we might be the only ones!” In the same month, the program was also cited in the World Public Relations Forum in Melbourne, Australia as an important element in affecting changes through producing and implementing crisis communication plans.
Two years have been a short but astoundingly fruitful span for Rescue5 to validate News5’s“Higit sa Balita, Aksyon” campaign. The team is now completely prepared to take public service to the next level. Anchored on its commitment to present media as a vital component in rescue operations with speed and sensitivity, TV5 launches yet another phase of Rescue5’s dedication to provide service through a weekly reality show that will unveil the backstage tension and real drama of saving lives. Seasoned news anchor and radio announcer Paolo Bediones hosts Rescue5’s weekly counterpart, airing every Saturday at 10:30 p.m
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