In a vibrant automotive market like the Philippines, a common question among consumers is which brand would fit their respective preferences and purpose. This query underscores the strong brand loyalty preva lent among Pinoys, a sentiment deeply understood by Toyota Motor Philippines (TMP). Built on a foundation of trust, quality, and comprehensive customer support, TMP continues to find more innovative ways to empower Filipinos through a wide array of mobility choices which go beyond purchasing the vehicle of your preference. Nowadays, the mobility company leverages on their extensive lineup of vehicles and services to meet the diverse needs of the Philippine market.
Always known for quality, durability, and reliability since 1989, Toyota vehicles are known for their longevity and strong resale value which give owners added peace of mind and flexibility for future upgrades or decisions. Its enduring presence on local roads, evidenced by the continued sight of first-generation Corollas or Revo models, stands as a testament to the inherent quality, durability, and reliability (QDR) of its vehicles. This commitment to QDR also translates into a significant advantage for owners: high resale value, providing flexibility for those looking to upgrade or adapt their vehicle to evolving lifestyles.
Toyota’s extensive lineup ensures there is a vehicle for every segment and lifestyle. From practical sedans and versatile SUVs to spacious vans and exhilarating sports cars, the choices are abundant. Pioneering vehicle electrification in the Philippines since the introduction of the Prius in 2009, Toyota now offers the widest range of Hybrid Electric Vehicles (HEVs) locally. Popular models like the Camry, Corolla Altis, Corolla Cross, RAV4, and Alphard are available with HEV variants, alongside newer additions such as the Zenix and Yaris Cross, all proven for their exceptional fuel efficiency.
True to its Japanese heritage, TMP employs a “Goyokiki” approach, actively engaging with customers to understand their evolving needs. This commitment to research and development ensures continuous product and service improvement. For instance, in developing the Next Generation Tamaraw, company executives directly consulted business owners to ascertain their requirements for a robust workhorse vehicle.
Beyond its diverse product offerings, Toyota provides a robust “one-stop shop” experience through its expansive network. With 75 dealerships and 8 service centers nationwide, TMP prioritizes accessibility and convenience for its customers. Recognizing the Filipino preference for physical interactions, dealerships are equipped with global-standard facilities, allowing customers to explore vehicles, conduct test drives, and access readily available genuine parts and accessories.
Toyota’s dedication extends to comprehensive customer support throughout the entire ownership journey. Services like Toyota Financial Services Philippines offer flexible financing solutions, while the myToyota App provides convenient access to maintenance schedules. For those seeking pre-owned vehicles, T-SURE ensures quality, and Kinto One offers flexible car leasing options. This genuine customer support is accessible through various channels, including a customer hotline, mobile app, social media platforms, and direct assistance from experts at any dealership. Furthermore, Toyota’s expert innovations are meticulously designed with customer values in mind. As environmental consciousness grows, TMP continues to expand its electrified vehicle options, aligning with global sustainability goals. Safety remains paramount, with vehicles featuring advanced safety technologies like Toyota Safety Sense (TSS) and other dynamic control systems.
Ultimately, Toyota aims to deliver real value through reliability, performance, and an ownership experience that consistently exceeds expectations. With over three decades of “moving the world of Filipinos,” Toyota Motor Philippines remains committed to strengthening its mobility offerings. When considering a vehicle, choosing Toyota means opting for a proven, complete, supportive, and responsible brand that prioritizes safety and sustainability—making it an unequivocal choice, regardless of purpose.