Honda Cars Philippines, Inc. (HCPI), Honda’s automobile business unit in the Philippines broke its sales record in 2016 with a total of 23,199 vehicles or 20 percent growth, compared to the same period in 2015 with 19,315 vehicles sold.
The December 2016 sales also set a highest monthly record of 2,805 units. The reported sales increase is attributed to the brand’s main contributors, particularly the introduction of the All-New BR-V, the All-New Civic and the New City.
The All-New BR-V is Honda’s latest addition to its affordable Sport Utility Vehicle lineup. Since its Philippine debut last September, it garnered more than 2,000 reservations and sold 717 vehicles upon its availability in December 2016. The new Civic on the other hand, marked 2,500 vehicle sales and garnered prestigious awards such as 2016 Car of the Year from Car Awards Group Inc. and Top Gear Philippines. The New City remains as the best-selling model among HCPI’s fifteen (15) vehicle line-up with a remarkable 8,913 units sold last year.
Honda’s participation in significant industry exhibitions such as the 6th Philippine International Motor Show (PIMS) helped boost demand for the brand and expanded its market reach. This also allowed the brand to showcase its complete line-up in the Philippine market.
“On behalf of Honda Cars Philippines, Inc., we would like to extend our sincerest appreciation to our customers for continuously making the brand their preferred choice. We are pleased by the unwavering support as seen in the 2016 sales milestone. This would not be possible without them.”, said Toshio Kuwahara, HCPI president and general manager.