TV5 outrates GMA in six markets?

posted January 23, 2013 at 06:01 pm
by  MST News
In the last quarter of 2012, TV5 claims it has overtaken GMA’ in six of the country’s major media markets, making it the new No.2 channel of choice according to Nielsen TV Audience Measurement (TAM) all-week overnight data. These are Iloilo, Cebu, Bacolod, Davao, Cagayan de Oro, and even shared the top spot with ABS-CBN in the highly urbanized General Santos City, in Mindanao. “TV5’s continued climb as the broadcast network of choice for more and more Filipinos reaffirms our vision of providing our people with innovative and creative programming that is attuned to the evolving tastes of today’s TV audiences. We are proud of the work of our outstanding talents, staff and personnel in helping to create a truly Kapatid Network that we could all call as our very own,” said Atty. Ray C. Espinosa, TV5 president and CEO. “The latest figures done by the reputable media monitoring company, Nielsen, further strengthen our commitment in boosting the country’s broadcast standards even more. We are hopeful that 2013 will be our banner year in providing quality public service as well as valued entertainment programs to all Filipinos wherever they may be in the globe,” he added. According to the Nielsen TAM total individuals overnight data covering from weeks 1-50 of 2012, TV5 maintain gained strength in the final stretch of 2012 in Total Nationwide Urban (NUTAM) viewership. The growth is a result of the Network’s surge in Total Visayas in Q4 and the high levels it achieved in Q3 and Q4 in Mindanao, whilst maintaining its robust performance in Luzon. In the Luzon region, TV5 posted an audience share of 21percent in Metro Dagupan — four points higher than its 17 percent in Q2 2012. GMA, on the other hand, suffered a six percent decline in the same period (from 33 percent in Q2 to 27 percent in Q4). TV5 also made significant headway in the Visayas region. The Network’s audience share in Metro Iloilo rapidly grew and peaked at 17 percent in the last quarter of 2012, posting a nine-point increase from its third quarter performance. Meanwhile, GMA’s share slipped from 22 to 16 percent in the area within the same period. In the Queen City of the South, the Kapatid Network enjoyed a six-point lead in Q4 2012 with 24 percent audience share over GMA’s 18 percent. In Metro Bacolod, it maintained its seven-point-lead in Q3 to Q4 2012 with 24-25 percent audience share against GMA’s 17-18 percent. Mindanao-based viewers have also started embracing TV5’s programs, as the Network’s audience share spiked to 19 percent in the fourth quarter of 2012 from its 15 percent during the first quarter. GMA’s share in the region slipped six percentage points (from 26 percent in Q1 2012 to 20 percent in Q4). In Metro Davao, TV5 took the lead from GMA with its Q4 audience share of 20 percent. In Metro Cagayan de Oro, the Kapatid Network achieved an 11-point lead over GMA in Q3 and sustained it until end of the year. In the same period, TV5’s audience share reached 26 percent while GMA posted 16 percent. Finally, In Metro General Santos, TV5 maintained a substantial lead over GMA since the start of 2012, which reached 28 percent and 32 percent during the second and third quarters, respectively. In Q4, the Kapatid Network managed to climb further to share the top spot with ABS-CBN with 34 percent audience share each, while GMA maintains 22 percent.  
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