Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, closes the year with its annual 12.12 Big Christmas Sale, the most joyful year-end celebration in the region. 12.12 is set to bring a smile to users as they shop from the widest variety of products to reward themselves and their loved ones during the happiest time of the year.
Through the 12.12 Big Christmas Sale, shoppers can also spread the holiday cheer to their favorite local businesses, with 2 times more items sold by local businesses this year. Users can look forward to a delightful celebration throughout the festive season.
In the past year, Shopee has brought fun to users with exciting giveaways and exclusive content, recording over 13 billion engagements and views across its social media channels. This 12.12, users can expect even more entertainment and engagement with a brand-new commercial featuring international superstar Jackie Chan and performances by popular K-Pop group Tomorrow X Together.
To get into the Pinoy family spirit of the holidays, Shopee also welcomes first-ever celebrity father-and-daughter brand ambassadors, Dingdong and Zia Dantes.
Martin Yu, Director at Shopee Philippines, said, “Every 12.12, Shopee comes together with our users to celebrate the milestones and achievements over the past year. This year, we would like to show our appreciation to all our users for letting us be part of their daily lives. Many more users are now using digital services, and local businesses are increasingly embracing the shift online.”
“We are glad to have been able to adapt to their evolving needs this past year and we will continue to help more people benefit from the digital economy as we head into a new year. We look forward to celebrating the year-end with all our users as we bring smiles to one another this holiday season,” Yu ended.