IKEA stages 24-hour virtual festival ahead of PH opening

posted September 16, 2021 at 03:50 pm
by  Manila Standard Lifestyle

As Filipinos await the opening of the first IKEA Philippines outlet in Pasay, the Swedish furniture store is staging its first-ever 24-hour virtual festival today, Sept. 16.

IKEA stages a 24-hour virtual festival.

The IKEA Festival features artists, designers, DJs, chefs, and many other talents who are turning their homes into virtual stages. All in all, the festival takes place in over 100 homes in more than 50 markets across the world.

“This is a new kind of experience IKEA wants to offer, celebrating, connecting, and engaging around life at home,” Erika Intiso, managing director of IKEA marketing and communication AB, said in a statement.

Intiso added, “Home tours around the world will open doors to new experiences and new inspiration. We want to spark a conversation on the more sustainable and affordable life at home of tomorrow. And just as with any festival, you can expect a few surprises.”

There are a total of 10 festival room sets guests can visit during the event.

- My Home Turf. Join MØ, Kanis, Niki, and Masego as they show their cities, neighborhoods, and communities – and treat guests to a performance.

- Home Concerts. Enjoy concerts straight from people’s homes.

Featured guests and artists at the IKEA Festival.

- Home Cooking. Be inspired by chefs cooking up old and new favorites. Featured chefs include Pasta Queen and Paul Svensson, among others.

- DJ Relay. Enjoy a marathon set of club music, straight from the DJ’s home. DJs playing are Kaytranada, Loraine James, and ZULI, to name a few.

- Home Visits. Strangers and some well-known personalities like Ilse Crawford share what’s inside their homes.

- IKEA Museum. Go back in time and explore everything that has made and shaped IKEA: the good, the bad, the beautiful, and the ugly.

- IKEA News. Travel the world and meet IKEA's co-workers and collaborators – in-store, at the factory, at the office, and in the studio, such as former collaboration partner Virgil Abloh.

IKEA turns homes into virtual stages for its first-ever festival.

- Home Makeovers. Get ideas and guidance for creating better storage, a more cooking-friendly kitchen, or simply accessorizing in a fun, vibrant way.

- Shopping with …Who would you like to go shopping with to get new ideas for your home? They’re here, ready for you to join them for a full day of shopping at the local IKEA store.

- Kitchen Talks. Join a conversation about the joys and frustrations that make up everyday life at home. IKEA co-workers meet with surfer Kassia Meador, astronaut Christer Fuglesang, and adventurer Renata Chlumska.

To kick off the global celebration of life at home in the Philippines, IKEA put up a billboard featuring more than 1,000 Filipino families along Edsa Magallanes. It is a collage of the many life at home stories of Filipinos shared to IKEA in June.

Over 1,000 photos of Filipino families are featured on the IKEA billboard along Edsa Magallanes.

IKEA Pasay City store manager Georg Platzer said the first Philippine store, to open in the fourth quarter of this year, would have five levels covering a total of roughly 68,000 square meters floor area. It will have a showroom, market hall, and restaurant.

With no definite opening date yet, Platzer invites Filipinos to enjoy today's festival in the meantime, which he said, “is our biggest global home tour yet, as we bring people together around life at home in a new way, online, from Sweden to the Philippines to the rest of the world.”

Check out the IKEA Festival at ikea.com/festival. Access to the festival is free, no sign up is required and guests don’t need to register their details.

Topics: IKEA Philippines , Georg Platzer , virtual festival
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