For many millennials today, Del Monte Kitchenomics was their first taste of a cooking show. The TV show, which premiered in 1989, featured easy-to-follow recipes. Today, the brand continues to make cooking easy with a newly launched mobile app.
“I grew up with Del Monte Kitchenomics. At 6 years old, it was my introduction to the culinary arts. I chose the Kitchenomics TV show over cartoons and looked forward to the new episodes,” related Meg Victorino, who is now the head chef at Del Monte.
Del Monte Kitchenomics started in 1984 as a direct mail-based customer relationship management program, where registered members were sent recipe cards and cooking tips. As the Del Monte brand grew and the program gained a greater following, Del Monte Kitchenomics became a television cooking show.
Over the years, the cooking show format has drawn the support of various celebrities and culinary experts, including chef Jackie Ang Po, restaurateur JP Anglo, and thespians Carla Abellana and Eugene Domingo, to name a few.
Cementing its footprint well into the future, Del Monte Kitchenomics solidified its presence in the digital space with a mobile app version available for free at Google Play and Apple App Store.
“With the Del Monte Kitchenomics app, it’s like having mommy beside you. If you have no idea what to do, you can start with Del Monte Kitchenomics University. If you are already a cook, you can plan meals, make grocery lists, and buy ingredients in one sitting. This saves you time, money, and makes your family healthy,” shared Chef Jackie.
Chef Meg added, “Kitchenomics followers all around the world can access recipes that will not only nourish their families but also help them cope during the pandemic.”