Asahi Beverages donates P14.6M cultured milk products to help boost vax rollout

posted June 10, 2021 at 09:12 pm
by  Manila Standard
Asahi Beverages Philippines (ABP) is donating P14.6 million worth of Goodday Cultured Milk to seven local government units and government offices across the country as part of its “Vaccine for the Body, Goodday for the Tummy” campaign.

Valenzuela City Mayor Rex Gatchalian (third from left) receives 1,000 cases of Goodday Cultured Milk Drink in support of the local government's vaccination efforts and to help improve the natural immunity of residents. Gatchalian is joined by partners from Asahi Beverages Philippines.
ABP, the local subsidiary of Asahi Holdings Southeast Asia (AHSEA), will be donating Goodday products to the Office of the Vice President; the cities of Manila, Pasig, Valenzuela in Luzon; Cebu City and Cebu Province in Visayas; and Davao City in Mindanao.

Goodday Cultured Milk Drink is a heat-treated paraprobiotic with Lactobacillus Paracasei MCC1849 that improves natural resistance to intestinal infection and overall gut health.

By donating to select LGUs nationwide, ABP advocates for healthy living and ensures the availability of these choices to Filipinos across the country.

Recently, Mayor Rex Gatchalian personally received the donation to the city of Valenzuela.

“Filipinos should be more conscious of their health now more than ever. It’s important for us to keep our resistance up and boost immunity as we continue to live through the pandemic. Through our donation, we aim to instill hope and reinforce healthy living choices among our fellow Filipinos,” said Tommy Del Mar, Vice President for Sales and Marketing of Asahi Beverages Philippines.

“We understand that there may still be lingering doubts about the vaccine, but we hope that through the government and the private sector’s combined efforts Filipinos will realize that getting vaccinated is the best chance we have at making it through this pandemic and that the best vaccine is the one that’s available,” Del Mar added.

Goodday comes in three flavors specifically designed to appeal to Filipino taste preference––Original, Mango, and Strawberry. It is available in 80ml and 350ml bottles at convenience stores and leading supermarkets nationwide. It can also be ordered online through LazMart and S-Mart by Shopee.

Topics: Asahi Beverages Philippines , Asahi Group Holdings Southeast Asia , Goodday , Rex Gatchalian , Valenzuela City
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