GIGIL best performing PH ad agency at ADFEST 2021 Lotus Awards

posted April 22, 2021 at 11:22 pm
by  Manila Standard
Independent ideas agency GIGIL bagged a silver award in this year’s ADFEST, Asia’s most celebrated creative festival based in Bangkok, Thailand.

Its film for RC Cola entitled “Family” scored the award for the viral film subcategory of Film Lotus.

The online film (, which tells the story of a boy who thinks he may be adopted because he has drinking glasses on his back, has been viewed 16 million times and has chalked up 222,000 shares.

It has been named the “Best Ad of the Philippines” for 2020 by adobo magazine, the advertising industry’s premier trade periodical.

The online short film has been featured in “The Ellen Show” of Ellen DeGeneres and in international publications such as Fast Company, Design Taxi, and Ad Age.

The controversial ad, which has created a social media explosion, has also been studied in MBA classes at the De La Salle University and the Asian Institute of Management.

The film resulted in a 67 percent spike in the sales of RC Cola Mega.

Watch GIGIL’s other viral films at GIGIL TV. Follow them at @GIGILGroup

Topics: GIGIL , ADFEST , RC Cola , RC Cola Mega , Asian Institute of Management
COMMENT DISCLAIMER: Reader comments posted on this Web site are not in any way endorsed by The Standard. Comments are views by readers who exercise their right to free expression and they do not necessarily represent or reflect the position or viewpoint of While reserving this publication’s right to delete comments that are deemed offensive, indecent or inconsistent with The Standard editorial standards, The Standard may not be held liable for any false information posted by readers in this comments section.