SM Foundation (SMFI) took home seven awards for its communications strategies at the 18th Philippine Quill Awards virtually held on March 25.
Three Merit and four Excellence awards under Audio/Visual, Social Media Programs, Publications, Community Relations, and Corporate Social Responsibility categories were bestowed upon SM group’s corporate social responsibility arm.
SMFI executive director Debbie P. Sy expressed her gratitude for the International Association of Business Communicators (IABC) Philippines for the said awards. The IABC Philippines, through the Philippine Quill Awards, honors exemplary communication research, programs, skills, and creative work.
“Being able to bag several Quill awards is a bonus for us since our main goal is to promote social development, especially in areas where we operate. Winning the Quill means that we are on the right track especially on communicating our social good efforts.”
Sy continued, “As a practice, we will continuously innovate our social good programs to provide social development for our stakeholders. And of course, we also continuously improve our CSR communications through our #SocialGoodStories program. And it’s not just putting our message out there, but also making sure that our stakeholders can hear us.”
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