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Celebrating all women this March

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This month, food and grocery app PICK.A.ROO is celebrating International Women’s Month by paying tribute to empowered, strong, fierce, and inspirational women.  

Celebrating all women this March
Lifestyle app PICK.A.ROO  trains the spotlight on women who are figures of hard work, dedication, and success with its new campaign running for the whole month of March.

With Crystal Gonzalez at its helm as the company CEO, PICK.A.ROO aims to enable more women to be more: more productive, more present, more mindful, and more passionate. All of this through “the app made for every woman.”

With its initiative “We Are Women #WeAreMore,” the app is featuring female leaders and visionaries behind some of the app’s women-led partner brands, to inspire all women to pursue their passions, persevere, be heard, be proud, and be authentic in every way.  

This campaign trains the spotlight on women who are figures of hard work, dedication, and success, which include:  Mary Grace Dimacali  (Mary Grace),  Anne Gonzalez  (Havaianas),  Abba Napa  (The Moment Group),  Sonja Ocampo  (Cupcakes by Sonja),  Pam Solilapsi-Guerrero  (Boozy), Lorina Tan (Tiny Buds),  Anna Liza Vergara  (Sheraton), and  Hannah Yulo  (MerryMart).  

Through this initiative, the company is also working hand in hand with DTI’s Gawang Pinay campaign, which gives local women-led and women-owned businesses, as well as those with predominantly female employees, various market opportunities.  

To kick things off, first time PICK.A.ROO users can use the code WEAREMORE20 to get 20 percent off their first orders. Minimum spend of P500, maximum discount of P200. Valid until March 31.  

PICK.A.ROO is more than just a food and grocery app; busy women can easily shop for all their needs and wants, from over 800 trusted brands. All kinds of essentials are conveniently available, such as groceries, food, medicine, office supplies, gadgets, home and kitchen needs, hardware, self-care, and mommy and baby essentials. Some brands that PICK.A.ROO’s female users love include: Dyson, Gourdo’s, Mustela, and Beyond the Box. PICK.A.ROO users can shop from all the best brands from various categories, check out in one go, and have everything delivered in just one hour!  

For all the multi-taskers, the app has been updated with so many cool new features, so everyone can make the most out of their shopping experience. A new homepage, improved search function, multiple saved credit cards, multiple delivery addresses, and even the ability to order by those abroad who wish to send PICK.A.ROO goodies to their loved ones in the Philippines! Each PICK.A.ROO user is given a referral code which, when successfully used, will give users special vouchers that can be used on future orders. Customers have the choice of how they wish to be in contact with their shopper and rider, whether Viber, Whatsapp, SMS, or call. A live chat function allows customers to speak directly, and in real-time, to a customer service representative, for any questions and concerns regarding orders.  

Of its vast selection of establishments, PICK.A.ROO has recently partnered with even more trusted brands, such as Marks & Spencer, All Day Supermarket, Power Mac, Aura Athletica, Mia Maison, Karat World, and Office Warehouse, with even more new brands added on a weekly basis. Currently, PICK.A.ROO is available in 21 key cities.  

Download PICK.A.ROO on Play Store / Google Play (for Android) and App Store ( for iOS): Visit  for more information.  


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