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Wednesday, April 24, 2024

First Jordan Brand store in PH opens

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Jordan fans now have a one-stop shop for apparel inspired by NBA superstar Michael Jordan with the opening of the first Jordan Brand store in Manila. 

Jordan Brand at Bonifacio High Street in Taguig carries the largest assortment of Jordan apparel across men’s, women’s and children’s in Southeast Asia.

“Basketball is more than just a sport in the Philippines, it is embedded in the culture. In the high streets of Manila or the local barangays across the country, the passion for basketball inspires and drives the communities,” Jino Ferrer, Nike Philippines’ country marketing manager, said in a statement.

Starting Dec. 3, Nike will begin welcoming customers to the 418-square meter Jordan Brand in Bonifacio High Street, Taguig. 

According to Nike, the store will carry the largest assortment of Jordan apparel across men’s, women’s, and children’s in Southeast Asia. It will also offer customers one-on-one styling services or “Custom 23” to customize their Jordan merch.

Inside Nike’s first Jordan Brand store in the Philippines. Photos courtesy of Nike Philippines

To celebrate the store opening, 150 pairs of limited Air Jordan 4 Retro – Manila edition will be available. Customers can also get their hands on customized laces, dubraes, aglets, and tees designed by globally-acclaimed artists.

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Book a slot through https://jordanmanila.as.me/schedule.php to visit the store. As of this writing, the earliest schedule available is Jan. 26, 2021. Each customer is only allowed 45 minutes inside.

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