Korean heartthrob Park Seo-joon, with his new role as the endorser of a cosmetics label, encourages his fans in the Philippines to bring out their best selves.
“Extraordinary starts with you and I’m here to cheer you on,” he said.
BYS marks its eighth year in the Philippines by announcing Park Seo-joon as its newest endorser.
“Since the Hallyu wave is at its peak, we’ve chosen one of the biggest K-drama stars to be the cheerleader of the brand and encourage women to ‘Be the Extra in the Ordinary’,” said Angie Goyena, general manager of iFace, Inc., the exclusive distributor of the Australian cosmetics brand here in the country.
According to BYS Philippines, “some exciting things” will be launched in the next few months.
The brand is available at Watsons, The SM Store, and online on Amorfia and Lazada.