Kids digital media company TotallyAwesome is collaborating with an entertainment company in the Philippines to provide a kids-safe digital environment.
The agreement between the TotallyAwesome and WarnerMedia Entertainment Networks gives advertisers access to both companies’ advertising platforms through a unified kids-safe advertising proposition.
TotallyAwesome provides hundreds of kids’ brands with a safe avenue to interact with their audience. This includes its kids-safe marketplace AwesomeAds, a zero-data collection platform, that reaches 170 million kids across Asia Pacific every month.
On the other hand, WarnerMedia’s Boomerang and Cartoon Network are two of the most recognized kids’ entertainment brands in the world. The company recognizes the rising trend of children consuming content online in the Philippines.
“Both TotallyAwesome and WarnerMedia in Asia Pacific are committed to making the Internet safer for kids,” stated TotallyAwesome chief executive officer Quan Nguyen. “We’re pleased to work together to provide this unique digital advertising solution to advertisers in the Philippines.”
Through this partnership, advertisers in the Philippines can reach kids—in a safe way—on Cartoon Network and Boomerang platforms.
“Our collaboration with TotallyAwesome platforms is a strategic move as it provides advertisers in the Philippines a one-stop shop to reach kids in quality and safe environments across linear, digital, and social platforms,” said Awantika Sood, WarnerMedia’s kids and entertainment ad-sales lead in Southeast Asia.