Lenovo-Ducati partnership gets a reboot

posted January 09, 2020 at 09:50 pm
by  Manila Standard
Two years ago, Lenovo brought its smarter technology to the racetrack by becoming the key technology partner of Ducati. 

At Ducati Corse the saying goes, “The faster the computing power, the faster the motorbikes.” Ducati has undergone a transformation of its own; computer technology and artificial intelligence are reshaping motorsport in unprecedented ways. 

Lenovo’s branding can be seen on Ducati racing bikes and MotoGP riders’ uniforms, and now, for the first time at CES 2020, the world’s biggest consumer electronics show, superfans will get to see Ducati’s branding featured on special edition thin and light laptop: the Lenovo Ducati 5.

Lenovo-Ducati 5 laptops
LIMITED EDITION. Only 12,000 of the Lenovo-Ducati 5 laptops will be made available.
A shared love for customers inspired the next frontier of product development for this successful Lenovo-Ducati partnership, built around making an emotional connection between the two brands. These are fans who value high performance in motorsports as well as in their personal devices and want to express their connection to Ducati both on and off the track. For this laptop, the same passion for Ducati design was harnessed, considering all the details, to deliver fans a PC they could love as much as their bike. 

With wrap-around racing stripes, colorful gift box and companion carrying sleeve with an emblazoned Ducati shield, there’s no other PC quite like it in the world.  

These devices feel special, almost custom-built. And with only 12,000 machines in this limited-edition model, it’s tailored for the biggest Ducati fans. Working with Ducati on figuring out how to make something new and different has been a lot of fun. Any creative exercise that gives our PC designers fresh perspective is good. We had to invent a way to add those authentic Ducati racing stripes in the right shade of red with the same precision and quality that Ducati’s artisans use in crafting their higher-end products. 

 Ducati’s variety of bikes offers endless design attributes that can be expressed. The colors chosen for the notebook come from one of the Panigale street bikes, but it’s the naked frame structure of the Ducati Monster that surrounds the bottom air intake vent.  

Typeface used to stamp individual serial numbers on the bottom laptop covers and on the commemorative cards is the same one Ducati uses to mark its collector edition bike parts. Something fans can look forward to is the BIOS chime that sounds like the buzz of MotoGP riders racing around the circuit with the Ducati logo front and center on the bootup screen. 

Even the boxes are special; the gift box has a luxurious feel with the Ducati logo atop a chameleon silver metallic-colored lid with a red bottom. When the laptop is unboxed for the first time, the customer gets all the feels – like when they saw their first Ducati bike. 

This premium 14-inch Windows 10 laptop has a lot of get-up-and-go and up to 12 hours of battery life1 with Rapid Charge2 for speedy battery pit-stops. Under the hood users will discover fast responsiveness with up to 10th Generation Intel  Core  i5 processors, Intel integrated graphics, and upward-facing speakers and Dolby Audio for clearer sound without distortion. 

Impress your buddies when streaming races with lightning-fast WiFi 6 connectivity and the immersive clarity of the Lenovo Ducati 5’s 14-inch Full HD (1920 x 1080) display with razor-thin bezels for wide-angled viewing and in-plane switching (IPS) up to 300 nits bright. 

Check out the cutting-edge USB-C port capable of fast transfer speeds up to 10 Gbps.3 Get optional white backlit keyboard and even more winning features including an integrated fingerprint reader in the power button supported by Windows Hello for faster log in, HD webcam with an integrated privacy shutter, and supercharged memory (with 8 GB DDR4) and storage (1TB SSD PCIe). 

With its sleek lines, premium metallic chassis components, and standout Ducati design, the new Lenovo Ducati 5 is a fun device to race around town with weighing just 3.48lbs (1.58kg) and 0.66 inches (16.9mm) thin.

Topics: Lenovo , Ducati , Lenovo Ducati 5
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