The Tourism Promotions Board, the marketing and promotions arm of the Department of Tourism, recently gathered industry stakeholders, tour operators, hotels and resorts, and members of the academe for a one-day discussion on the latest trends in tourism marketing.
The seminar, entitled “Philippine Tourism: Trailblazing Responsible Travel and Inclusive Growth,” featured Thomas Graham, co-founder of MAD (Make A Difference) Travel, who talked about how sustainable tourism is changing the lives of people in communities.
Meanwhile, Carlos Mori Rodriguez, chief innovation officer of EON The Stakeholders Relations Group, shared insights about the new breed of OFWs in the UAE.
San Jeet, the DoT market representative for India, discussed the profile of the Indian market. He said, by 2020, at least 30-32 million Indians are expected to travel overseas for leisure.