Personal Collection Direct Selling Inc. aims to celebrate the Filipino entrepreneurial spirit by providing Filipinos, who have limited capital, the chance to start a business for only P150. PCDSI promotes this promise with the execution of its "Tataya Ka Ba?" campaign, launched last September 13, 2019, through a surprise event at the Pasig Public Market. The "Tataya Ka Ba?" event features a game where random people are asked three questions. Each correct answer is worth P50. Those who can answer all correctly will have the choice to keep their P150—the minimum amount one gives when starting a Personal Collection business—or risk it to spin the "Tataya Ka Ba?" roleta. Last September 13, one unknowing market-goer won prizes amounting to half a million pesos. Prizes include a trip for four to Boracay, a top-of-the-line Cherry Mobile phone, a brand new motorcycle, an appliance showcase, and P100,000 worth of Personal Collection products awarded by actress Kim Chiu. Take a look at the exciting activity in this video below: Kim Chiu is the newest endorser of Nature’s Way Aloe Vera System, one of Personal Collection’s flagship brands. As the new face of Nature’s Way, Kim will appear in all elements of the brand's marketing campaigns.
Personal Collection takes care of its hundreds of thousands of dealers through sales promos, trainings, incentive programs, and local and international trips. Currently, the company capitalizes on the growth opportunity in the fast-growing digital realm, making this platform a major growth driver. Through "Tataya Ka Ba?," Personal Collection hopes to create awareness among Filipinos that it is possible to start a business and provide a livelihood for your family with just only P150.