Like a kid growing up, the Alaska Football Cup is creating more opportunities for improvement.
The Alaska Football Cup recently held its 23rd edition at the Alabang Country Club, participated in by nearly 4,000 players from 260 teams nationwide.
Accompanied by their parents, thousands of children athletes aged 3 to 16 years old showed their skills and had fun in one of the biggest football tournaments in the country.
Tournament director Tomas Lozano, a former Real Madrid football athlete, felt the Alaska Football Cup is ready to scale greater heights—by adding international color to it.
“Football will not be stopping anymore. It will grow and grow and grow. It is only we have to provide where are we going, and the kids will follow “said Lozano. “Now we are reaching the maximum 280 to 300 teams and improve the quality of facilities. Invite the best team we can invite, invite maybe a few foreign teams.”
The program Alaska Football Club aims to inspire children to develop their winning habits by encouraging them to live healthy and to have an active lifestyle and develop good values.
“Alaska’s role is to really encourage them to play an active lifestyle and we also give the proper nutrition by encouraging them to drink their milk and just eat healthy,” said Diane Guarte, Alaska associate brand manager. “We also thank the parents for allowing their kids to play and have fun with the sport. Alaska’s role is to really encourage young kids to live a healthy lifestyle by getting the right nutrition.”
Cheering on at the sidelines but upfront with their encouragement are the ever-supportive parents, especially mothers like Jen Lozano.
“I do go every time they have games, I’m there to support the team, not just my kid. It is also important that you feed them well, give them milk and give them nutritious food and it helps. That’s how I show my support for my kid, also for the team,” said Jen.
The Alaska Football Cup was born in 1995 when Alaska Milk Corporation tapped Lozano in leading the growth of grassroots football in the country.
From then on, nutrition and active play have become vital parts of the Alaska brand’s advocacy.