Nearly two months before Christmas Day, popular e-commerce platform Shopee named singer-songwriter Jose Mari Chan as its new Christmas Ambassador to help deliver the best online shopping experience to consumers this Yuletide season.
In line with the return of the biggest Christmas sale of the year, Chan made his debut as the official Shopee 11.11 - 12.12 Big Christmas Sale campaign ambassador at the kickoff event held at Glorietta 2 on Oct. 25.
In his speech, Shopee Chief Operating Officer Terence Pang emphasized the importance of Christmas celebration to Filipinos.
“Christmas is the most celebrated holiday in the Philippines, and Filipino shoppers are known to start their holiday shopping earlier. In line with this, we are once again bringing back Shopee 11.11 - 12.12 Big Christmas Sale, this time with an even bigger lineup of promotions," he said.
The Shopee official also recognized Chan's contribution as the face of Shopee 11.11 - 12.12 Big Christmas Sale.
"We are also honored to have Jose Mari Chan, a household name in the Philippines, join us as our first official Christmas ambassador. Jose Mari Chan embodies the Christmas spirit, and his positive and cheery personality reflects Shopee’s commitment to bringing more joy to shoppers this year-end season," he added.
During the debut of the campaign, Chan sang for hundreds of mall patrons as he performed several Christmas hit songs to hundreds of mall patrons.
“Christmas is a time for us to come together and celebrate. I am thrilled to be joining the Shopee family to spread cheer to all Filipinos this festive season, and to be part of Shopee’s first ever Christmas television commercial," the 73-year-old singer said in an interview.
"I welcome everyone to join me and Shopee in kickstarting the Christmas season with Shopee 11.11 - 12.12 Big Christmas Sale, and look forward to collaborating with Shopee to deliver a series of surprises this Christmas,” he added.
Moreover, Shopee launched the Jose Mari Chan Road to Christmas campaign, which will run from Oct. 26 to Dec. 12.
Through this, Shopee aims to provide Chan's fans a series of exciting Shopee activations in the weeks ahead, including once-in-a-lifetime experiences such as the opportunity to sing a duet with him, receive a special dedicated song from him, or to meet and spend time with him on his Shopee Wish Bus tour.
The debut of Chan as Shopee’s Christmas ambassador marks the official start of Shopee 11.11 - 12.12 Big Christmas Sale.
The first wave of promotions started from Oct. 26 in the lead up to the 11.11 Big Christmas Sale happening on Nov. 11. Customers can look forward to discounts of up to 99 percent off all categories, daily free shipping promotions, and an upsized coins pool of over 11 million Shopee Coins to be won from Shopee Shake.
In order to give its customers quality online shopping experience this holiday season, Shopee also has stored a number of special offers for its customers such as:
16 themed days leading up to the big sale
Shopee 11.11 - 12.12 Big Christmas Sale will see an expanded lineup of themed days, which were a hit among users during the recent Shopee 9.9 Super Shopping Day. This time, users can look forward to 16 back-to-back themed days leading up to Nov. 11, with not to be missed days including:
11.11 Flash Sale Day happening on Oct. 26 and Nov. 6 featuring nine windows of upsized flash deals, and a bonus Free Shipping with no minimum spend for flash deals; 11.11 Vouchers Day happening on Oct. 29, where a wide variety of sitewide and category vouchers will be given away; and 11.11 Free Shipping Day happening on Nov. 1 where users can enjoy free shipping for a lower minimum spend of only ₱299
11 Million Shopee Coins up for grabs for Shopee Shake
Shopee is bringing back its iconic in-app game, Shopee Shake, this time with an upsized pool of over 11 million Shopee Coins up for grabs. As a special treat this Christmas season, users will also stand a chance to win surprise Shopee Shake prizes, including roundtrip tickets to Australia, Malaysia, and Japan sponsored by Cebu Pacific. Shopee Shake will be happening twice daily, and nine times on 11.11 Shopee Shake Day on November 3 and 11.11 Big Christmas Sale on Nov. 11.
Exclusive perks for Shopee users
On top of thousands of deals from leading local and international brands including Maybelline, P&G, Mossimo, Unilever, Wyeth, Platinum Karaoke, ASUS, and Unisilver Time, and many more; shoppers can also look forward to additional perks presented in collaboration with Shopee’s exclusive 11.11 partners, including:
SMART customers who subscribe for or renew their SMART plan from October 26 to November 3 will receive Shopee vouchers worth up to ₱300, which can be used for purchases made until the 11.11 Big Christmas Sale on November 11. Meanwhile, Viber users who download the special Shopee Christmas Stickers from October 25 to November 11 will receive Shopee discount vouchers.
With tons of unbeatable promotions and exciting features launched in response to users’ feedback and demands, Pang was optimistic that the newly-launched Shopee 11.11 - 12.12 Big Christmas Sale will showcase Shopee’s continued commitment to deliver the best online shopping experience in the country.
"Especially during this festive holiday season, we invite everyone to shop together on Shopee 11.11 - 12.12 Big Christmas Sale,” Pang ended.
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