At the Greenfield District headquarters, it has been established early on that these days, competition is becoming stiffer. Gig areas and food havens all over the Metro have mastered and perfected the secret way to the Pinoy taste buds and have clearly defined his idea of a perfect Friday nightlife.
So the challenge is to know what is left to propose to be able to lure the active and busy Pinoys at Greenfield.
The strategy born is Kaleidoscope—a Friday night party with a personal and dramatic approach for the fun-loving Filipinos.
The first anniversary of Kaleidoscope lured everyone with the promise of colors, dancing lights and a grand display of life’s vibrancy in an open park that is green, and is right in the center of busy Mandaluyong City.
The goal was to remind everyone that life continues to be fun, despite hectic and busy schedules, especially on Friday nights.
So, lights brightened and colors painted the skies of the Central Business area of Mandaluyong City as Greenfield District celebrated the first anniversary of Kaleidoscope, an every-Friday get-together, inspired by good food, great music and art.
Executive Vice President and General Manager Duane A.X. Santos explained, “Kaleidoscope is Greenfield District’s way of emphasizing our dedication and commitment to providing a work-life balance environment. At Greenfield we put importance to art, healthy food and music—to remind everyone of the beauty of colors and the magic of lights and that a Friday night out, in a perfect place, can bring inspiration to the challenges of every day.”
In a recent count, Greenfield District is visited by some 5,000 people on a given Friday night, the number is enough encouragement for Greenfield to make Kaleidoscope even more memorable and worthy of everyone’s “me-time.”
“We are glad that more and more people are coming to experience Kaleidoscope,” Santos declared.
At Kaleidoscope’s first birthday celebration, guests were treated to a “glow in the dark costume” display; an array of art pieces were exhibited for the taking—indeed, an art gallery in the middle of a party; and everyone partook of the sumptuous meals on food stalls, and drinks, too: cool drinks were served and everyone was refreshed.
The LED dancers entertained everyone and the play of lights and colors achieved the promise of relaxation.
And oh, of course there were fireworks.