Tommy Hilfiger continued to celebrate its global brand ambassadorship with iconic tennis star Rafael Nadal at a pop-up tennis tournament in Paris, followed by a VIP cocktail party. Bringing a signature Tommy Hilfiger twist to the event, Nadal joined in a game of “Football Tennis,” a unique fusion of the two sports. The event was held at the courtyard of the brand’s French headquarters on Rue du Faubourg Saint Honoré, where a spectacular set-up was specially installed for the occasion.
Swapping his tennis racquet for an oversized tennis-football, the 14-time Grand Slam winner faced off against acclaimed Dutch footballer Gregory van der Wiel, who currently plays for French club Paris Saint-Germain, and Spanish model Andrés Velencoso. Presenter and actress Justine Fraioli led the tournament from the umpire’s seat and former Paris-Saint Germain goalkeeper, Jérôme Alonzo, officiated the match.
“Our partnership with Rafael brings one of the greatest athletes of this generation into our Tommy family,” said Tommy Hilfiger. “Rafael really exemplifies our brand spirit: fun, cool, and never too serious. We’re excited to bring our ‘tennis with a twist’ event to Paris, and share the playful concept with our fans in the city.”
Highlighting the Tommy Hilfiger Tailored collection, all three players were dressed in suits from the THFLEX Rafael Nadal Edition capsule collection, which fuses sartorial tailoring and performance fabrics made for modern movement. Van der Wiel wore a navy blue double-breasted suit; Velencoso wore a gray single-breasted suit; and Nadal wore a light grey single-breasted suit.
The limited-edition THFLEX Rafael Nadal Edition capsule collection is currently available at Tommy Hilfiger stores worldwide, on tommy.com, and at select locations across France.
This was the fourth pop-up tennis tournament hosted by Tommy Hilfiger: the initial match took place in Bryant Park, New York in August 2015 to launch the global brand ambassadorship with Rafael Nadal for Tommy Hilfiger Tailored, underwear and fragrance.
In the Philippines, Tommy Hilfiger is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La (Childrenswear only), Shangri-La Plaza Mall and Abreeza Mall Davao. Follow @ssilifeph on Instagram for more information.
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