Online fashion retailer Zalora Philippines partners with an organization that helps treat children with cleft lip and cleft palate.
Operation Smile Philippines (OSP) joins a select group of 11 nonprofits that can tap Zalora Philippines customers, through the Zalora Cares platform, to raise funds for their programs.
Zalora Cares was launched in 2020 to support COVID-19 efforts. “We’ve decided to expand beyond that initial mission and start giving back to our community in as many ways as we can by diversifying our pool of foundations,” shared marketing partnerships executive Vern Jaurigue.
Over the past 40 years, OSP has treated more than 30,000 Filipino children and young adults with oral cleft, providing them with free surgery, medical examination, dental treatment, and speech therapy.
“This is a breakthrough partnership for us,” OSP executive director Emiliano Romano said, citing the foundation’s new thrust to engage individuals via digital marketing as a way of broadening its donor base to help more children.
“We know there’s a lot of pent-up desire to help among ordinary Filipinos even in these extraordinary times, and our cause is one that is sure to tug at their hearts; it’s just a matter of providing them with the convenient and secure means to do so,” he added.