Pinoys prefer podcasts

When host and radio DJ Joyce Pring went through a quarter-life crisis, she created a podcast to talk about what she’s going through and provide a venue where twenty-somethings can find like-minded individuals with similar experiences. 

Pinoys prefer podcasts
NO SCREEN, JUST SOUND. A recent survey reveals more Filipinos are craving more time away from their screens. The same survey shows many turn to music or podcast for information and entertainment throughout the day.
“I hit a wall when I turned 25; went through a breakup, traveled. I never had someone to talk about it,” she related during a virtual press conference. 

Two years later, her show, Adulting with Joyce Pring has grown into a community brought together by topics that matter to them, ranging from relationships to mental health.

Pring is one of the many Filipino storytellers who use podcast as a way to educate and entertain. Podcast is an audio program composed of episodes which the audience can listen to on demand. 

The program, long available across the globe, is gaining popularity in the country as “more people crave more screen-less time,” according to an audio streaming platform executive. 

The findings from a recent YouGov survey in the Philippines commissioned by Spotify revealed majority, or 74 percent, of respondents are looking to carve more time away from their screens. The survey likewise discovered 85 percent turn to some type of music or podcast content throughout the day. 

“A lot of people are coming to podcasts to be informed, entertained, and relaxed while spending more time at home,” said Carl Zuzarte, Spotify head of studios for Southeast Asia. 

Spotify currently carries over 1.5 million podcast titles, 300 of which are exclusive to the platform. 

Taking advantage of this growing interest in podcast among Filipinos, Spotify has teamed up with top local podcasters to be part of Podcast Exclusives, its growing catalog of podcasts covering various genres. 

Joining Michelle Obama, Joe Rogan, and Nas Daily on Spotify are the creators of Adulting with Joyce Pring, Sleeping Pill With Inka, Wake Up With Jim and Saab, The KoolPals, Boiling Waters PH, The Eve’s Drop, Ask Say, Ang Walang Kwentang Podcast, and Walwal Sesh.

“We are thrilled to work with these top Filipino podcasters—storytellers in their own right—who deliver fresh perspectives and belong to a new generation of creators,” enthused Zuzarte.

Sleeping Pill With Inka is an ASMR-friendly show hosted by voice-over talent Inka Magnaye; Wake Up With Jim and Saab features Jim Bacarro and Saab Magalona as they talk about life as a married couple and new parents; The KoolPals is a show hosted by comedy trio GB Labrador, James Caraan, and Nonong Ballinan; while The Eve’s Drop features cool moms Delamar Arias, Francesca Tobias, and Gelli Victor. 

Pinoys prefer podcasts
Spotify has teamed up with local podcasters to be part of its growing Podcast Exclusives. The first nine Filipino podcasts exclusive to Spotify include Adulting with Joyce Pring, Sleeping Pill With Inka Magnaye, Wake Up With Jim and Saab, The KoolPals, Boiling Waters PH, The Eve's Drop, Ask Say, Ang Walang Kwentang Podcast, and Walwal Sesh.
Boiling Waters PH is a series of talks about relationships and romance; Ask Say has Say Tioco discussing topics on love, sex, career, and more; Ang Walang Kwentang Podcast is hosted by filmmaker Antoinette Jadaone and spoken word artist Juan Miguel Severo; and WalWal Sesh features conversations on love, heartbreak, mental health, equality, sex, and more.

Topics: podcasts , Adulting with Joyce Pring , Spotify Philippines , Sleeping Pill With Inka
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