What are you binge-watching?
Using Google Trends data of Filipinos’ search visits and streaming sites’ web visits from January to May (before and during lockdown), meta-search website iPrice Group discovered the following interesting insights into our watching habits during the pandemic. K-drama fever was real-er than ever Itaewon Class, starring Park Seo-joon and Kim Da-mi, had the most surge in interests with a dramatic 9,900 percent increase compared to two months before the lockdown, while the 2015 Korean drama series Reply 1988’s search interests increased by 456 percent. Meanwhile, Crash Landing on You reached its peak searches after its final episode aired in February, before the lockdown, and searches dramatically decreased in two weeks. But after the enhanced community quarantine was implemented, there was an immediate resurge of search interests, which notably increased by 105 percent since the period of decreased interest. Local movie and US sitcom throwback Filipinos streaming online are revisiting local movies such as Heneral Luna, which garnered an increase of search interests by 809 percent. This was followed by 2013 comedy-drama and meme generator film, Four Sisters and A Wedding with a 376-percent increase. Another historical film, Goyo: The Boy General, was also sought after by Filipinos, which saw an increase of 300 percent. Older American sitcoms are likewise resurfacing. The 11-season Modern Family, whose first episode aired in 2009, saw a search interest surge of 426 percent, while Community (2009-2015) recorded a 400-percent spike and How I Met Your Mother (2005-2014) a 355-percent increase.
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