Chocolate label Toblerone gets more imaginative this Valentine season by launching blank packs inspired by the classic Pinoy harana culture.
The six designs reflect Filipinos’ love for music and sweets with a romantic touch. “For these special Valentine’s Day packs, we wanted to infuse two things close to Filipinos’ hearts: sweetness and music,” said Nicole Girvin, brand manager of Mondelez Philippines.
A curated playlist was made for each design. To enjoy Toblerone’s special playlists, simply open your Spotify account, click Search from the bottom menu bar, then tap the Search icon on the top part of the search page. Click the Camera icon and scan the Toblerone bar. This playlist is exclusively accessible to those who purchase the limited edition Valentine packs.
The Valentine packs are available in supermarkets until Feb. 15.