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Thursday, March 28, 2024

Shawn Mendez is reborn in new global fashion campaign

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Fashion powerhouse Tommy Hilfiger has unveiled the Classics Reborn campaign video introducing the brand’s newest collaboration with Shawn Mendes. The multifaceted global partnership “Play it Forward” kicked off in Summer 2022 with various collaborative efforts that include custom-made styles for Shawn’s Wonder: The World Tour, 

The pop singer pays homage to the brand’s music history in the video campaign

Tommy Hilfiger will donate $1 million to offset the environmental impacts of the world tour, and a co-designed capsule collection will be launched in Spring 2023 featuring quality reimagined styles with circular design while scaling material recycling innovations.

Paying homage to the brand’s music history, the video shows Shawn Mendes playing guitar and singing a cover of Bruce Springsteen’s mid-80s dance-rock anthem, “Dancing in the Dark,” which has been recorded exclusively for this project.

The video launches the new Classics Reborn campaign, featuring items from Tommy Hilfiger’s classic 1985 collection, now being produced with more sustainable materials. Shawn wears the classic Tommy Hilfiger colors of red, white, and blue, inspired by the brand’s Americana heritage. These statement-making colors are also subtly integrated into the visuals and set design. 

Shawn Mendez in Tommy Hilfiger’s Classics Reborn campaign

In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Alabang Town Center, Ayala Center Cebu, Marquee Mall, TriNoma, Mall of Asia, Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Tommy Jeans Robinsons Place Manila, Tommy Hilfiger Rockwell, and online at Trunc.ph, Rustans.com, Zalora, and Lazada. 

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