Online platforms have allowed today’s generation to share their voice, opinions, ideas, and insights with a large audience—even from the other side of the globe.
They can write their thoughts and post them on their social media accounts, or create meaningful and relevant content and upload it to video-sharing website YouTube.
Since its founding in 2005, YouTube has been a hub of a variety of video content. These creative, appealing, interesting uploads have helped propel the website toward becoming one of the largest on the web (it currently ranks second on Alexa’s list of top 50 global sites).
YouTube believes in the creativity and full potential of creators. Hence, in 2011, it came up with the idea of training potential content creators in a weeklong Creator Camp where they can learn how to produce effective video projects. It has since helped over 500 creators in more than 13 countries.
This year, YouTube introduces the new batch of winners of YouTube NextUp Manila. The chosen creators will be provided mentorship and network.
“NextUp continues to grow not just in the number of applicants but also in the level of diversity,” said Marc Lefkowitz, head of creator and artist development at YouTube Asia Pacific.
He continued, “Every year, we see more and more creators joining the contest from outside Manila representing various languages, topics, and passion points. This proves that anyone can make it on YouTube.”
The 12 Filipino creators who will participate in the weeklong camp include Reese Lansangan, who uploads music videos and other vlogs to her page with nearly 91,000 subscribers as of this writing; Lex in Motion, a channel that discusses Philippine law and surviving law school that has over 17,000 subscribers; Dwight Tamayo, whose more than 17,000 subscribers get poultry and farming tips.
Biker Mark More, whose videos has raked in over 13,000 subscribers is also part of NextUp 2019 class along with Rea Ninja, known for her employment—and unemployment—tips that has drawn over 55,000 subscribers; Charlotte F (24,000+) and Raya Maurelle (25,000+), both known for their makeup and “haul” videos; Kuys Kiko, whose more than 45,000 subscribers are treated to beauty tips for men.
Rounding up the list are Nadia Montenegro, whose recipe videos raked in over 70,000 subscribers; Chief MAKOi known for his seafarer vlogs and documentaries that have pulled in over 107,000 subscribers; Aileene known for diet videos she shares with her over 54,000 subscribers; and Caleb Santos, another musician with over 11,000 subscribers.
Aside from getting production tips and techniques from YouTube stars, NextUp alumni, and industry experts, the 12 winners will also receive a voucher worth P105,000 to upgrade their production equipment.
Support from YouTube continues after training in the way of guidance and strategic account management support from the site’s Creator and Artist Development team.
“We hope that this trend will continue to further signify that YouTube is truly a home for every creator,” added Lefkowitz.