There’s nothing quite like the joy-filled smiles of children showered by their parents with love and affection.
In a new video, well-loved fast food joint Jollibee presents the small, tender moments shared between parents and their children every day.
Filled with slices of daily life that many modern Filipino parents can relate to, this new video’s sweet-sarap moments are complemented by a classic favorite that has captured the hearts of Pinoy kids of different generations: Jolly Spaghetti.
It shows parents making the most of the time they spend with their children by making everyday activities such as playtime, snack time, bath time, and bedtime more fun and memorable.
“The latest Jolly Spaghetti video is our tribute to Filipino parents who tirelessly find ways to connect and bond with their children, even in the smallest ways like sharing their favorite sweet-sarap treat,” said Cathleen Capati, Jollibee assistant vice president for marketing – Flagship Category.
She added, “Childhood always goes by so fast and for parents, it’s important to enjoy and cherish every moment with our children.”
A pioneering fast food offering that perfectly captures the Filipino palate, Jolly Spaghetti boasts a unique sweet-tasting sauce, meaty hotdog slices, and a generous sprinkling of grated cheese on top of freshly prepared noodles
“We at Jollibee hope that this video inspires parents to make even the simplest day-to-day activities, such as enjoying a common favorite like Jolly Spaghetti, a means to connect with their kids for that bonding na walang kasing-sarap,” concluded Capati.
Aside from the video, Jollibee recently hosted a “Sweet-Sarap Bonding Time” for parents and kids to re-launch its ongoing advocacy of giving unwavering love and spending quality time with kids during their formative years. Right before the parent and kid guests gathered to play, program host Gelli Victor chatted with parent panelists Melissa Ricks, Tina Lata, Japoy Lizardo, and Delamar Arias about their own parenting tips and experiences.
Go to Jollibee Philippines’ Facebook or YouTube pages to watch the video.