Modern-day Filipino heroes

The Philippines is a nation of heroes, from patriots who fought for the country’s independence to those regular individuals on the street helping better the lives of other people and the society. 

As a proof, there’s plenty of heroes here at home, fashion brand Uniqlo Philippines introduces its Future Heroes—10 local game-changers and innovators who help move Manila forward.

Future Heroes is part of the retailer’s Our Future Is Here campaign, launched prior to the opening of the first Uniqlo flagship store in the Philippines at Glorietta mall in Makati on Oct. 5. 

The campaign draws a parallel among Uniqlo products, its brand values, and the character of Manila. It is a city that is full of life, diverse, and always moving forward—characteristics that align perfectly to the brand and its LifeWear.

Through the social media nominations that ran from June to July, the global apparel retailer identified and collaborated with some of Manila’s most promising individuals and groups from a range of industries and backgrounds. 

The chosen individuals star in a series of digital and graphic pieces alongside Uniqlo influencer Pia Wurtzbach and Atom Araullo.

Here are the 10 innovators and disruptors who are re-inventing their industries and driving change around Manila:

Leeroy New

Modern-day Filipino heroes

Contemporary artist and designer with a passion for creative collaborations tied to social and urban development.

Sam Lee

Film director, multimedia editor for CNN Philippines Life, and a passionate advocate for women’s and LGBTQ+ rights.

King Puentespina (CRWN)

Modern-day Filipino heroes

Music producer whose passion for innovative music helps push the local music scene forward.

Cecile Dominguez-Yujuico

Entrepreneur and NGO worker at Teach for the Philippines, who is passionate about maximizing the use of technology for social good.

Jolo Marcelo

Modern-day Filipino heroes

Free runner, parkour athlete, and freelance videographer whose passion for movement has pushed him to explore Manila from a different view.

Aya Fernandez

Modern-day Filipino heroes

Student, dancer, and social entrepreneur whose passion led her to start Project Lily PH, which aims to provide livelihood opportunities for persons with disabilities.

Arts Serrano

Modern-day Filipino heroes

Architect and Escolta advocate and resident who is passionate about bringing to life stories through the spaces he builds.

Eloiza Fagsao

Modern-day Filipino heroes

Student and captain of the University of the Philippines’ Women’s Football team with a passion to share her leadership skills to her peers.

Toyo Eatery

Modern-day Filipino heroes

A contemporary Filipino restaurant led by chef Jordy Navarra whose passion for food has led him and his team, made up of May Navarra, JP Cruz, Kate Evangelista, and Steve Jotham Hansen, to champion local cuisine and transform everyday dishes into fine dining experiences.

The Escolta Block

Modern-day Filipino heroes

Composed of artists and entrepreneurs namely Vince Africa, Reymart Cerin, Carmel Laurino, Mikki del Rea, and Aliver Cedillo, the Escolta Block breathes new life into Manila’s historic streets by showcasing contemporary Filipino culture through music, art, and food.

Topics: Uniqlo Philippines , Future Heroes , Our Future Is Here campaign , Pia Wurtzbach , Atom Araullo
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