Days before Valentine’s Day, three short videos telling different stories of love had circulated on Facebook. The shorts had been watched and liked and shared by netizens who “felt” the relatable messages they conveyed.
Following the success of “Vow,” “Date,” and “Crush” in February last year, leading fast food chain Jollibee presented “Homecoming,” Signs,” and “Status” for its #KwentongJollibee2018 Valentine Series.
The three new Kwentong Jollibee episodes aim to impart valuable love lessons through beautifully told stories anchored on powerful truths on love.
“Every Valentine’s Day, the brand wants everyone to embrace and feel love with real-life stories from #KwentongJollibee,” shares Jollibee Global Brand chief marketing officer and PH Marketing head Francis Flores.
“This year, the Valentine series returns with episodes that celebrate the power of love in different ways.”
Following last year’s favorite “Crush,” “Homecoming,” which currently has 9.4 million views on Facebook, tells the story of Gilbert and Ruth, and proves how never giving up can lead to a lifetime of bliss and love.
Directed once again by Joel Ruiz, it follows the couple on the night of their college reunion as they reminisce about how love blossomed between them through sweet gestures and kilig love notes on their favorite Jollibee Cheesy Yumburger.
Netizens immediately took to Facebook and Twitter to express their strong feelings on the stories.
One user said of “Homecoming,” “Do not settle for someone because of his physical attributes or his financial status. Fall for someone who never gets tired of saving you from your own chaos.”
The viral “Signs” follows the life of Star, a hopeless romantic who believes that signs will help her find her true love.
The Ted Boborol-directed video, which has 17 million views, as of this writing, takes viewers to a romantic journey as the universe seemed to align and point to Star’s classmate, Mark. Until it unravels to a pleasantly romantic twist as Star realizes that while the signs have been wrong, true love eventually found her in the person of her friend Joms.
Jollibee was successful to make people believe in love proven by a comment from the “Signs” episode that said “Ang galing naman! Ang tagal ko nang hindi kinikilig ah, ngayon na lang ulit. Relate much ako dun sa mga signs. Kudos, Jollibee!”
Director Ianco dela Cruz also returns with an inspiring tale that shows how love is always present with people who truly care for you. “Status” follows Kat and her journey to realization that the true love she was looking for has been with her family all along. The heartfelt video has been viewed 9.8 million times, as of this writing.
“This kind of love is the purest of all. Kaya ‘di natin kailangan maghanap ng true love. It will come at the right time, in the right place, unexpectedly” said a netizen.
Go to Jollibee’s Facebook page to watch the three #KwentongJollibee2018 shorts.