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Thursday, April 25, 2024

The lipstick a princess wears

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Everyone who is not age 80 and above grew up with a Disney Princess. And at one point or another, a young girl once dreamed of becoming like her favorite princess—may it be the kindhearted Snow White or the independent Belle or the determined Anna—and perhaps channel her beauty.

Now, young girls and even older women in the Philippines can put on a tiara and unleash the princess in them as Disney partners with homegrown makeup label Happy Skin for a limited edition range of lippies featuring eight Princesses.

Happy Skin and Disney Princess collection 

“Disney approached us (via e-mail) and asked us if we were interested in doing a collaboration,” Happy Skin co-founder Jacqe Yuengtian-Gutierrez told Manila Standard. “We were very ecstatic and thrilled that a global brand has recognized a local brand like Happy Skin.”

Disney’s latest partnership is in line with its direction to elevate its brand status and cater to young women, who would love to put on a makeup inspired by its Princesses.

Ten months since the two have begun talking—Yuengtian-Gutierrez shared that Disney officials checked each factory that creates their products—Happy Skin officially rolled out their Disney Princess Makeup Collection.

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The Happy Skin x Disney event brand ambassadors who each embodies the virtue of the
eight featured Princesses 

Happy Skin x Disney Princess Moisturizing Lippie includes Belle (P599) which has an enchanting nude-honey shade and Rapunzel (P599) which features pink with a mauve hue. Happy Skin x Disney Princess Moisturizing Matte Lippie, meanwhile, comes in two Princess-approved shades namely, Snow White (P699) in apple-red and Aurora (P699) in rose hue.

The matte formulation is also used in Happy Skin x Disney Frozen Moisturizing Matte Lippies in Elsa (P699) with its plum shade, and Anna (P699) in toasted cherry. Finally, Cinderella (P699) in mauve shade and Ariel (P699) in red wine color complete the Happy Skin x Disney Princess Liquid Matte Lipstick.

In choosing the color for each Disney Princesses, Yuengtian-Gutierrez said that she and co-founder Rissa Mananquil-Trillo had to watch all the movies “a couple of times because we were trying to make sure that fans will feel that each shade matches the personality of the Princess.”

The Happy Skin x Disney collection is now available at all Happy Skin stores. -BL

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