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Fitbit’s no. 1 fitness tracker gets an update

Building on the success of its bestselling product lineup, Fitbit has launched Charge 3, the latest in its Charge family of devices.

Fitbit’s no. 1 fitness tracker gets an update
Fitbit Charge 3 boasts improved features such as swim-proof design, advanced sensor, and 7-day battery life.
Fitbit’s Charge range is the most popular of the global wearables brand’s product lineup, with 35 million devices sold to date.

Dubbed as the most innovative tracker currently on the market, Charge 3 features an elevated, premium swim-proof design with a touchscreen display, 15+ goal-based exercise modes, essential smart features to stay connected, up to seven days battery life, and Fitbit’s most advanced sensor and algorithm technology in a tracker.

“Charge 3 gives existing users a compelling reason to upgrade, while also allowing us to reach new users who want a more sleek and affordable wearable in a tracker form factor,” said James Park, co-founder and chief executive officer of Fitbit. 

The newly released fitness tracker is made of lightweight materials, such as an aerospace grade aluminum case and Corning Gorilla Glass 3 display, for a slimmer, modern silhouette, increased durability, and more comfortable fit. 

It features a crisp, touchscreen display that brilliantly showcases grayscale graphics with new playful animations, and is nearly 40 percent larger and brighter than its predecessor, offering a more intuitive experience with easy access to important information. 

In addition, Charge 3 also delivers the most advanced health and fitness features found on a Fitbit tracker to date. It has the enhanced 24/7 PurePulse heart rate technology and provides a better measure of calorie burn and resting heart rate.

The addition of a relative SpO2 sensor—a first for a Fitbit tracker—adds the potential to estimate relative blood oxygen levels and help track new health indicators, like sleep apnea. 

Charge 3 will be available in the Philippines starting November for P9,990 each. 

Topics: Fitbit , Charge 3 , James Park , fitness tracker , SpO2 sensor
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