The active woman is always on the go and committed to her training routine all year round. To inspire her, adidas Philippines introduced its newest fitness ambassadors – active women who are already influencers in their own fields – with the I Got This campaign, which aims to provide authentic, visceral and compelling content that enables the athletic woman to live life her way across multiple training methods.
Joining current adidas women ambassadors Anne Curtis, Solenn Heussaff and Belle Daza are actress and host Coleen Garcia; volleyball stars Aby Maraño, Melissa Gohing, and Charo Soriano; event host and Lady Volcano Cassie Umali; personal trainer Fay Hokulani; yogini and certified raw food chef Mona Lisa Neuboeck; yoga and dance fitness teacher Nikki Torres; crossfitters Nickey Reyes and Trasienne Estrada; and indoor cycling instructors Yessa Yu-Caparas and Rachelle Que. These athletes will be the new voices of inspiration for the active woman.
“We’ve chosen the perfect ambassadors who embody the versatile athletes we want to talk to. These are the women who are willing to take up the challenge, sweat their hearts out, struggle through a tough workout, and still push on. These are the athletes who constantly tell themselves, ‘I got this.’ They reach a point where they just want to stop… and decide not to, pushing themselves to be stronger. adidas will be with her every step of the way by gearing her up with everything she needs to reach her fitness goals and continue pushing further,” shares Jen Dacasin, Brand Communications & Sports marketing manager of adidas Philippines.
The full adidas women SS16 collection offers everything the active woman needs to ensure she can challenge herself to get the most out of her workouts.
Join the conversation @adidasph and @adidaswomen on Twitter and Instagram with #IGotThis and #adidasph.