Maureen Estrada champions the cause of empowering women to feel beautiful and confident through informed choices.
Estrada, the CEO of Oxina Nutricosmetics Inc. and Founder of Nuwhite, reflected on her personal journey of skin transformation in an interview with Manila Standard Life.
She described herself as having a darker complexion in the past, using the term “morena” to indicate her skin tone. She emphasized that she never saw anything wrong with having a darker complexion, but she personally had a preference for a lighter skin tone.
“Genuine beauty lies in feeling at ease with your own skin complexion. Whether one feels beautiful as a morena or with a fairer complexion, the individual themselves is the sole arbiter of their beauty,” Estrada shared.
She emphasized that undergoing a skin-lightening process was not about conforming to societal standards of beauty or succumbing to external pressures. Instead, it was a decision driven by her own desire to enhance her self-confidence.
She believed that beauty should not be dictated by arbitrary standards imposed by others, but rather should be defined by the individual’s own perception and self-assurance.
By choosing to lighten her skin, Estrada took control of her appearance in a way that made her feel more confident and comfortable. She recognized that beauty is a subjective concept, and that each person should define it for themselves based on what makes them feel confident and empowered.
Estrada firmly also believes that beauty comes from within, and she recognizes the transformative power of self-care and self-expression. With Nuwhite, she aims to provide women with a reliable and effective solution to unlock their inner radiance and boost their self-esteem.
By offering a carefully formulated glutathione product, Estrada empowers women to take control of their beauty journey. She ensures that Nuwhite stands out in the market as a potent and beneficial option, backed by science and research. Through her dedication to quality and innovation, she enables consumers to make informed choices when it comes to their beauty supplements.
Beyond physical transformation, Estrada’s advocacy extends to holistic well-being. She understands that beauty is not just about external appearances but also encompasses mental and emotional health. By incorporating components like collagen, vitamin E, and sodium ascorbate into Nuwhite, she provides a comprehensive approach to beauty that supports overall vitality and wellness.
Estrada’s advocacy is driven by her own personal experiences and expertise as a professional nurse. Her journey in the beauty industry began with a genuine passion for helping others achieve their beauty goals.
With Nuwhite, she goes beyond surface-level beauty, aiming to create a positive impact on women’s lives by empowering them to embrace their unique beauty and feel confident in their own skin.
According to Estrada, their latest offering sets itself apart as the only S-Acetyl Glutathione available in the market. It represents the in-body form of glutathione, which means it is readily absorbed and utilized by the human body as a powerful antioxidant.
“Drawing from my experience as a nurse, I gained the confidence to create my own line of glutathione products. I continuously pursued knowledge and kept myself updated on the latest advancements in the field, including laboratory studies and technological breakthroughs. When it comes to anything related to glutathione, I remain well-informed and engaged,” Estrada said.
The product is now readily accessible, offering 30 capsules per bottle, equivalent to a month’s supply. Consumers need only take a single pill daily. Nuwhite assures users that visible results will manifest within 28 days, delivering on its promise of efficacy and effectiveness.
Nuwhite takes pride in being a product that caters to all genders and is safe for consumption, regardless of age, from 13-year-olds to individuals in their 60s.
Since its initial launch in 2019, Nuwhite has gained significant momentum, driven by Estrada’s passion and vision to create a more potent and beneficial glutathione product for the local market and beauty industry.
In addition to promoting a healthy glow, Nuwhite has shown positive effects in reducing stress, improving sleep quality, enhancing mental focus and clarity, and boosting energy levels.
Estrada’s leap into entrepreneurship proved fruitful, with Nuwhite becoming a best-selling brand in 2019. Now, in 2023, Nuwhite is determined to continue its success story, helping consumers achieve a vibrant and healthy glow from the inside out.
Estrada proudly states that her company, despite using expensive imported ingredients, has priced NuWhite lower than leading gluta supplement brands as a way to give back to consumers. She believes that her journey with NuWhite has been guided by a higher power, citing the serendipitous connection with Marian Rivera, who readily endorsed the product.
“We presented the product to her and I was really surprised when she said yes. I felt honored to have a trusted celebrity on board,” Estrada said.
The entrepreneur views Rivera’s endorsement as a testament to the credibility of NuWhite and its active ingredient, S-Acetyl Glutathione.