Japanese film festival kicks off at drive-in cinema

Since its opening to the public in September, SM Mall of Asia’s drive-in cinema has hosted, a number of eager movie-goers who want to experience enjoying films on the big screen as well as several cross cultural events. 

OUTDOOR EVENT. Japan Foundation, Manila director Tsutomu Suzuki, in a video message, welcomes guests in their cars to the opening night of the Japanese Film Festival Plus at the SM Cinema Drive-in at SM Mall of Asia.
The first digital edition of the Japanese Film Festival Plus: Online Festival recently kicked off with an exclusive screening at the MOA outdoor theater.

The Japan Foundation, Manila, in partnership with the Embassy of Japan, SM Cinema, Film Development Council of the Philippines, and JT International Philippines, brought together the only hybrid Japanese Film Festival, which had an extended drive-in screenings of the opening film Project Dreams: How to Build Mazinger Z’s Hangar by Hanabusa Tsutomu.

Suzuki (rightmost) attends the opening event of the Japanese Film Festival at SM MOA drive-in theater with (from left) assistant director Wataru Abe, program coordinator Kanami Namiki, assistant director Tomoko Nakamura, and SM senior vice president for marketing Millie Dizon.
The live-action Mazinger Z-inspired film by Hanabusa Tsutomu follows the journey of Maeda Corporation’s fantasy marketing department on a mission to make the impossible possible and challenge the boundaries between reality and fiction.

Association of Filipino Nihongo Teachers president Bernadette Hieida with Alfred Delos Reyes and Kristine Alma Cambay.
During the rest of the festival, Japanese film enthusiasts were treated with 28 full-length films online—ranging from comedy, romance, drama, thriller, documentary, animation, and classic movies, which were available for 24 hours in the newly launched JFF Plus website run by the Japan Foundation.

Japan Foundation, Manila program officer Skyzx Labastilla and Senate of the Philippines legislative research service director Nicolas Pichay.
The Manila chapter of the foundation bid goodbye to the popular EIGASAI brand in March to embrace Japanese Film Festival with a fresh selection of fun and exciting films. In 2016, the Japanese Foundation has re-branded its most-anticipated film event as the Japanese Film Festival with the same mission to promote Japanese film around the world. 

French Embassy Cultural Attaché Martin Macalintal
The Japanese Film Festival remains an avenue to celebrate Japanese culture in the Philippines and increase people’s interest in Japanese films, as well as bridge the Asia Pacific film market and the Japanese film industry for possible collaborations.

Topics: Japan Foundation , Japanese Film Festival Plus: Online Festival , JT International Philippines , Tsutomu Suzuki
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