How did Filipinos spend their time during last year's Valentine’s Day? Navigation app Waze knows the answer.
Food is the way to the heart
Most Filipinos took their dates out for a sumptuous meal on Valentine’s Day 2019. Navigations to food locations grow significantly on February 14 compared to an average day.
Last year, dessert stores made the top of the list of most frequented by Filipinos during Valentine’s Day, with an 82 percent increase versus regular days. Restaurants and fast food joints ranked second and third, with 61 percent and 47 percent increases, respectively.
Date at the mall
Malls remain a favorite for spending quality time owing to a variety of fun activities available. In 2019, 23 percent of Filipinos chose to treat their loved ones at the mall, while 31 percent went out to spend Valentine’s Day at the movies.
Expectedly, traffic around malls were heavy during this day, hence Waze offers an alternative: If you don’t want to get stuck in traffic, get creative and navigate your way around by considering other ways to spend your date.
Flowers for your love
Flowers are a great way to express one’s love to their significant other. When it comes to buying them, however, Filipinos are leaving it to the last minute. According to Waze 2019 data, navigation to florists and flower shops grew higher by the day leading up to February 14th, with the highest spike in navigations on Valentine’s Day itself. “Hunting for other gift ideas in advance—instead of visiting the florist at the last minute—is ideal to avoid traffic,” said Waze.