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Thursday, March 28, 2024

TPB gears up for dynamic 2019

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The tourism department’s marketing arm, Tourism Promotions Board is looking forward to a very busy year as it ramps up its efforts to actively promote the Philippines as a major tourism destination. 

TPB gears up for dynamic 2019
The Tourism Promotions Board ramps up its efforts this year to actively promote the Philippines as a major tourism destination. 

The TPB Marketing and Promotions sector is set to participate in numerous international events year in and year out, in a bid to place the Philippines on the global tourism map. This is also in keeping with TPB’s goal for visiting tourists from key markets such as Europe, North America, Australia, Japan, China, and Korea to enjoy an optimal travel experience, thus extending their stay and spending more time in the country. 

Foremost among the agency’s activities was its recent participation in the ASEAN Tourism Forum, a tourism summit held at Ha Long, Vietnam; and the Boot show in Düsseldorf, Germany where the Philippines was recognized as the most preferred dive destination. 

Through a 270-square-meter booth at the ATF, TPB was able to showcase the inviting array of local destinations, attractions, and special interest programs the country has to offer. The country has generated an estimated US$475,000 in business leads during the four-day event. 

All strategic programs for 2019, TPB said, are anchored on the theme of responsible and sustainable tourism—“a balance between business opportunities and social responsibilities”—as set forth by DoT Secretary Bernadette Romulo-Puyat.

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TPB chief operating officer Marie Venus Tan said the attached agency aims to pursue sustainable tourism through community-based products; revitalize domestic tourism by way of a revived advocacy campaign, and strengthen the country’s presence in the MICE space.

For 2019, TPB has its calendar full as it makes its presence felt in the following events:

February –  MICE Arabia & Luxury Travel Congress and Dubai Sales Calls; March – the ITB Berlin; April – China Outbound Travel and Tourism Market; June – The Meetings Show UK; July – IBTM Americas; August – Hokkaido Overseas Travel Fair; September – PATA Travel Mart and IMEX America; October – ITB Asia; November – The Global Meetings and Events Expo (IBTM World) Spain.

On top of these are the programmed domestic events such as the Philippine Travel Mart, Travel Tour Expo, The World Street Food Congress 2019, the Ilog Project, the MICE Buyers Invitational Program, and The TPB-initiated regional travel fairs. 

TPB gears up for dynamic 2019
The Philippine delegate to the ASEAN Tourism Forum 2019 headed by Department of Tourism Secretary Bernadette Romulo-Puyat, TPB chief operating officer Marie Venus Tan, and DoT Undersecretary Benito Bengzon. 

In addition, TPB will conduct Marketing Educational Seminars in Luzon, Visayas, and Mindanao for regional tourism officers, officials from local government units, and private sector tourism representatives. During the seminars, the agency will provide the necessary guidance and active mentoring in properly marketing the tourist attractions of a particular region or province.

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