Cebu’s Sinulog festival, a weeklong extravaganza full of bright colors and festive music is one of the country’s biggest and most anticipated festivals.
With a growing number of tourists coming to Cebu for the Sinulog festival every year, going from place to place has become an unnecessary inconvenience, taking away some of the fun, and leaving them with some not-so-desired memories of the festival. Fighting for that last passenger seat and wasting precious hours in traffic often leaves festivalgoers disappointed.
This makes people wonder: has the Sinulog fun really gone away? Not with Grab, it hasn’t.
All you need is Grab
All it really took was to have Grab app on your phones. As a proud partner of the festival for three years in a row, Southeast Asia’s leading on-demand transportation and mobile payments platform wanted to make sure that Sinulog 2018 stayed as fun and colorful.
“Cebu is one of Grab’s biggest and most important markets in the country. More than just bringing Cebuanos from point A to B, we want our passengers to get more value with every ride through fun and rewarding moments. Every ride taken with Grab earns them GrabRewards points, which they can use to redeem exciting offers and freebies. “
“We wanted to let Cebuanos know that there’s so much more to a ride and that the fun can start even before getting to their destinations,” said Raenald de Jesus, Grab Philippines’ deputy country marketing head. “We lined-up special promotions and activities during the festival and we saw how our passengers enjoyed the celebration,” added De Jesus.
Sinulog Time is Rewards Time
Exciting events and offers were abound during the Sinulog festival, as it rewarded existing Grab users.
A special promo code that entitled users to discount during the festival to and from destinations such as Fuente Osmena, Basilica del Santo Nino, Plaza Independencia, and Cebu City Sports Complex in Abellana was provided.
Festival essentials such as caps, shirts, water bottles and more were up for grabs at the special GrabRewards redemption booth at Plaza La Independencia. Using their available GrabRewards points, users were a few clicks away from claiming these offers. Spotted at the redemption booth claiming their rewards were fashion designer Kymberly Maitland-Smith, musician Divine Maitland-Smith, and actor Paul Jake Castillo.
Grab also partnered up with select establishments that were nearby, accessible, and preferred, such as House of Lechon — a well-loved signature Cebuano restaurant that serves some of the best roasted pig in town. Grab users enjoyed discounts on their orders as they dined at House of Lechon, which was available on the GrabRewards catalogue.
“We are very thankful for the support of our Cebuano users over the past years. This year’s Grab Sinulog celebration was our way of saying ‘Thank You’. We are continuously looking for ways to make your Grab rides more rewarding and we hope to celebrate more fun years of Sinulog,” De Jesus added.
Grab continues to be the preferred transportation option of Filipinos, and wants to be visible in major festivals in the Philippines to show that getting from point A to point B can truly be fun and rewarding. With Grab, the fun and the rewards are here to stay.