With the expected 10 percent increase in tourist arrivals in 2017, the Philippine tourism industry is, without question, seeing an upsurge. This projected growth has brought about an analogous growth in the hotel industry, inspiring established brands to expand and enhance their facilities. It has also seen the arrival of new players in the hospitality industry, which are hoping to capitalize on the growing interest in the Philippines as one of the world’s most desirable destinations. Most of the emerging establishments are, not surprisingly, international names of superlative reputation.
In the face of these developments, one Filipino-owned hotel chain has proudly endured the competition to establish itself as a leading name in the hospitality industry – Waterfront Hotels and Casinos.
Today, Waterfront figures as the biggest Filipino-owned and managed hotel chain in the country with 1,226 rooms.
The management and operations systems inspired by age-old Filipino values that guide the day-to-day undertakings in all the Waterfront properties are key to the chain’s success. Traditional customs such as a strong sense of community, all-out hospitality, and a genuine concern for the wellbeing of others are all in place as part of the chain’s core values and practiced diligently by staff and executives alike.
The heart that motivates the quality of service and corporate culture at all Waterfront properties is undoubtedly Filipino. It is a heart that’s resilient in the face of challenges, kind in its purpose, and welcoming in nature to embrace friends and strangers alike to the warmth and comfort of its home.