One of the greatest – if not the greatest – assets of the Philippines is its hardworking people. Pinoys are known to be resilient, able to face numerous challenges big and small – from grueling three-hour commutes to major disasters and calamities – maintaining their optimism with positive energy as they keep on working to achieve their dreams of a better future.
It is these admirable qualities that make the Filipino continue to smile despite the odds, giving their best in whatever they do and going above and beyond the call of duty. Coupled with a newfound sense of national identity, these traits have given rise to the New Pinoy Mover – an individual who knows that every move makes a difference, and espouses the kind of life that inspires and empowers others.
No wonder the Philippines has had an increased global presence, showing stellar and consistent economic growth in the past several years – thanks in large part to Filipinos who are hardworking and dedicated. And as such, they deserve the kind of support that would allow them to #KeepOnMoving – like a superior deodorant. Known as a brand that gives confidence to Pinoys, Rexona has spent years studying people’s movement.
And now, the leading deodorant in the Philippines and in the world has launches its breakthrough technology, Rexona MotionSense.
New Rexona Motionsense is the first and only antiperspirant with this patented technology that is activated by movement. It contains microcapsules filled with fragrance that burst with friction, so that every move brings on a fresher smell throughout the day. The more a person moves, the more the deodorant works.
The New Pinoy Movers
To inspire Filipinos to #KeepOnMOving, Rexona Motionsense introduces 50 New Pinoy Movers who exemplify the Filipino hardworking spirit – individuals who create an impact in their given industry and beyond, in a book titled Rexona Presents the New Pinoy Movers. The outstanding Filipinos featured in the book have moved the needle in their sphere of influence, and have also excelled in multiple aspects of their lives. Among these movers are inspiring personalities like young inventor Aisa Mijeno, award-winning director Erik Matti, members of Up Dharma Down, triathlete Nikko Huelgas, contemporary artist Leeroy New, digital guru Donald Lim, architect Royal Pineda, designers Lesley Mobo and Mich Dulce, inspiring women’s advocate Bianca Gonzalez-Intal, and international theatre star Rachelle Ann Go, to name a few. Individually, they have pushed the boundaries in their respective industries, and together, they pave the way for others to make a name for themselves, inspiring their fellow Filipinos to #KeepOnMoving.
What makes you a New Pinoy Mover? Share it on social media using the hashtag #KeepOnMoving.