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Wednesday, April 17, 2024

Something’s brewing: Starbucks to serve sporty street style apparel

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Coffee company Starbucks ventures into athleisure as it partners for the first time with a sports fashion label. 

The Asia Pacific-exclusive Starbucks x FILA collection consists of bags, drinkware, and wearable items.

Available for a limited time starting July 20 at select Starbucks stores are pieces from the Starbucks x FILA collection. 

“The Starbucks x FILA collection unites Starbucks’ mission to nurture the human spirit and Fila’s legacy of celebrating athletics and the collective good,” Erin Silvoy, vice president of product and marketing at Starbucks Asia Pacific, said in a statement. 

Double wall ceramic mug (12 oz.)

The collection consists of carryall bag, on-the-go tote bag, mesh bag, bucket bag, ID lanyard, tumblers, and mugs in Fila’s signature white, navy, and red. 

“Our first collaboration with Starbucks is sure to energize customers and fans across Asia,” said Chase Park, head manager of apparel division at Fila Korea. 

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Bucket bag

The collection will be available exclusively to customers in Asia Pacific. 

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